Local lip care brand, Lipsano, pledged to donate R1 from every Lipsano Pink lip care product purchased during October 2018 to PinkDrive and recently presented them with a cheque for R10, 000.
PinkDrive is a public benefit organisation (PBO) powering South Africa’s first mobile PinkDrive Mammography Unit and PinkDrive Educational Unit through the country, driving home the fact that ‘Early Detection will help prolong a life’.
“We are so grateful to the Lipsano team and their fans for their valued support,” said PinkDrive KZN administrator, Janice Benecke.
She added that partnerships like these allow them to continue to educate and create awareness on the importance of early detection, and in turn save lives.
In line with their support of the PinkDrive, Lipsano also ordered 3000 pink supporter ribbons and educational backing cards that were used at instore promotions during the month of October.
Each pink supporter ribbon was handmade by a team of passionate survivors and community members.
“As a health conscious brand, we are proud to have supported PinkDrive and commend them on the wonderful work they do in providing much needed breast health services throughout our country,” said Shannon Matzner, Lipsano brand manager.